There are several best practices that should be incorporated into any list-building strategy. It’s also a good idea to collect a person’s name when gathering their email, so you can address that subscriber personally and make a deeper connection.Įmail collection best practices (and mistakes to avoid)
All pop-ups should include a clear CTA and we’ll discuss how to incorporate email pop-ups at length below.īecause CTAs guide user actions towards a specific goal, they can and should be used in each subsequent email collection method. Pop-ups can appear in many forms, whether on the sidebar, as a lightbox, on the menu bar, or in response to a click-activated trigger. They offer a discrete yet persistent space to add a CTA and they’re easy to add to your company website. Sticky bars follow the user throughout the website.
Since the content they are looking for is not there, it’s important to give them options to stay on your website to reduce the bounce rate.Ī “sticky bar” at the top or bottom of a page. Error pages can be used as an opportunity to redirect users to an email opt-in or “squeeze page”. This can act like a paywall: instead of paying a fee for your content, they exchange their emails to gain access. In a similar vein, if visitors are interested in your content, you may want to capture their emails before they start reading. Include one or more CTAs within your blogs that prompt the reader to join your mailing list to learn more about the topic.īefore a “read more” tag. If visitors are reading your published content, they may be interested in how your product or service can help them solve a problem or address a pain point. Consider including a free trial or special offer in exchange for their email to further incentivize their behavior. If a web visitor shows interest in a product but is not yet ready to buy, capturing their email as they’re scrolling gives you a chance to nurture their journey. To boost your chances of converting website traffic to an email list, include CTAs in strategic locations throughout your site:
0 kommentar(er)
